Peyton Ballard is the founder of Selah Directive Consulting Solutions, where he partners with mission-driven organizations to create clarity, strengthen operations, and build momentum for what comes next. Selah’s work bridges three connected service lines—Serve Directive (nonprofit strategy and leadership support), Endeavor Directive (advisory for founders and ventures navigating growth or transition), and Vision Directive (marketing strategy and content delivered through Selah’s in-house studio, Virtue Marketing Collective).
Through Selah Directive’s Serve Directive, Peyton supports West Virginia Ministry of Advocacy & Workcamps (WVMAW) as a client—and through that engagement, he serves as WVMAW’s Executive Director, helping advance the ministry’s mission while building the systems and leadership capacity that sustain its work.
Jake became Director of Project Management in early 2024.
In 2020, Jake decided to build a home for his growing family on a small piece of land in Craigsville, WV. Although tedious, that behemoth of a project, cultivated in Jake a love for building.
Since then, that desire has grown into a longing to serve others by way of building things. When the opportunity presented itself to serve with WV Ministry of Advocacy & Work Camps, Jake saw it as an opportunity to live into his calling by serving the people of WV in a real and tangible way.
"Getting to serve families in West Virginia as a vocation? You must be kidding me! It's too good to be true! How many people have an opportunity like this? To serve those suffering from disaster and poverty in a high impact way, with an expressed goal of meeting possibly their greatest temporal needs – it’s unreal. It's truly a blessing" - Jake
Jake is also the owner of Cherry River Roasting Company and has served in various management roles throughout the years leading up to his work with WV MAW.